The campaign, titled ‘Life, Delivered’, showcases GWC’s unique role in providing intricate planning and robust infrastructure for logistics
GWC, Qatar’s leading logistics provider, recently collaborated with CNN International Commercial (CNNIC) on a new multi-platform campaign across Europe, Middle East and Africa (EMEA) to highlight their global logistics services and role as the official host nation logistics provider for the FIFA World Cup Qatar 2022TM.
The campaign, titled ‘Life, Delivered’, showcases GWC’s unique role in providing intricate planning and robust infrastructure for logistics spanning various sectors including cold chain, oil and gas, pharmaceuticals, fine art and mega events such as the FIFA World Cup.
The creative concept developed and produced by Create, CNNIC’s in-house studio, focuses on the people and places within a trusted and efficient global supply chain and a variety of communities and industries.
“Since establishment in 2004, we have risen to become Qatar’s leading logistics and supply chain solutions provider, and established a global footprint and a trusted brand, thanks to our experienced team, state-of-the-art infrastructure and commitment to innovation and sustainability,” commented Ranjeev Menon, Group CEO, GWC.
“With anticipation building for the tournament, this campaign will reach GWC’s key demographics as a high percentage of our audience follows sporting events and has an interest in technology and business solutions,” remarked Cathy Ibal, Senior Vice President, CNN International Commercial.