Following the 2019 ExxonMobil investment in Trella, ExxonMobil Egypt has announced the signature of the Collaboration and Framework Agreement with Trella, a technology platform that connects shippers to carriers, aiming to disrupt the freight industry in Egypt with innovative solutions and tech-fueled growth.
This is ExxonMobil’s first direct investment and collaboration with a tech startup in the Middle East and North Africa.
Founded in 2019, Trella is on a mission to optimize the trucking industry across Egypt, the Middle East, and North Africa. The B2B technology platform connects shippers and carriers in real-time, using data to optimize drivers’ routes and increase the volume of backhauls. This platform empowers truckers to get more valuable, consistent business, while also reducing costs for shippers by improving load utilization and efficiency and enabling shipment tracking in real-time.
This strategic collaboration arrives in time with ExxonMobil Egypt’s mission to empower new digital solutions and support young and ambitious innovators beyond the energy industry. This initiative allows Trella to bring even greater value to the freight marketplace through enhanced trucking productivity and efficiency, increased work opportunities for truck drivers, and empowering drivers and fleets with the use of Mobil Delvac – ExxonMobil’s heavy-duty diesel engine oils designed to help commercial trucks boost uptime and reduce fuel costs.
“We’re very excited about our collaboration with ExxonMobil Egypt, unlocking new ways to build an ecosystem that supports drivers and surpasses the status-quo of logistics. Throughout this support, we’ll aim at expanding and empowering a network of well-utilized trucks all over Egypt,” said Omar Hagrass, Trella’s CEO. “Trella’s growth in a short period of time and though challenging circumstances is a signal that the market is ripe for disruption, and we believe Trella is on the right track to revamp the freight industry in Egypt and in the region” added Hagrass.
“This investment and support aims to provide our leading edge Mobil lubricants truck customers with access to trusted quality jobs in Egypt via an innovative digital platform,” says Mohamed El Assar, Market Development Manager at ExxonMobil Egypt. “As a lubricants market leader in Egypt, we’re excited to help enhance the efficiency and productivity of our valuable customers’ businesses as well as support tech startups led by young, inspiring, and dynamic teams such as Trella.”