Online marketplace to scale up operations in the Kingdom
NorthLadder, the UAE’s auction-driven, second-hand online marketplace for pre-owned electronics, has announced the appointment of Aly El-Helaly as its Managing Director for its Saudi Arabian operations.
NorthLadder will launch its B2B and B2C business by partnering with multiple electronics retailers in the Kingdom, enabling customers to sell their used electronic devices online or at member stores in exchange for cash.
In the UAE, NorthLadder has already partnered with leading electronics retailers such as Jumbo Electronics, Carrefour, Lulu Hypermarkets and EMAX, to ensure customers across the UAE can benefit from their technology.
The company model delivers 50-60% more value to consumers selling their used electronics through its innovative platform, a press statement indicated.
El-Helaly is a highly experienced telecoms, technology and consumer electronics executive and business leader with international and regional experience across start-ups, retail, franchising & distribution.
“Saudi Arabia has one of the highest rates of smartphone penetration in the world, offering huge opportunities for our platform to grow. With Aly’s support, we hope to tap into the market’s potential and enable consumers, corporates and electronic retailers to benefit from our operating model,” commented Mihin Shah, Chief Revenue Officer, NorthLadder—UAE. “I look forward to leveraging my experience and expertise of the Saudi market to support NorthLadder’s growth in the Kingdom and beyond,” said Al-Helaly on his appointment.