Move to accelerate sustainable development in the AMET region
Unilever recently announced the separation of its tea business as a standalone organisation.
The new tea company, now known as ekaterra, is well positioned in an attractive market to accelerate its future growth, and to lead the category’s sustainable development.
A facility in Dubai will house both, a corporate head office for ekaterra’s Africa, Middle East & Turkey (AMET) region as well as a strategically positioned manufacturing complex, the Lipton Jebel Ali (LJA) factory.
With over 23 years of operations and huge direct investment in the UAE, this factory produces a variety of tea brands serving the region and which are exported across 50+ countries in 6 continents.
The LJA factory is Unilever’s 1st carbon neutral site since 2019 and ekaterra remains keen on reducing the facility’s contribution to CO2 emissions in the region by shifting to the use of solar energy in the future.
As the first factory in the UAE to achieve a ‘Zero-Waste-To-Landfill’ status as early as 2014, this new facility has been designed to ensure minimal environmental impact, supporting the UAE’s vision on sustainable development goals. “The journey to maintain our leadership starts with the cup, hence, to further our commitment to consumer quality in the new facilities we have significantly enhanced our capabilities to plan, monitor and ensure only the best cup of tea is served to our consumers,” said Abhiroop Chuckarbutty, ekaterra President, AMET, at the inauguration of ekaterra facilities.