The leading wellness group invests in commercetools
commercetools, the leading provider of headless commerce, recently announced that Fine Hygienic Holding launched its new eCommerce website for Motiva Supplements using commercetools Composable Commerce to enable a customizable, scalable commerce infrastructure and to translate evolving consumer preferences into revenue.
The ability to quickly adapt and responsibly scale is critical to a business’s growth. Powered by commercetools, Fine Hygienic Holding will be able to modernize the customer experience with features that include advanced search and research capabilities, secure checkout, increased site speed, and improved communication from order to delivery.
“Consumer purchasing habits are changing all over the world, especially in the Middle East. People want the option to shop in a physical store, online, or through the channel of their choosing. It is really the coming of omnichannel,” stressed Yahyah Pandor, Chief Information and Digital Officer, Fine Hygienic Holding.
“A composable approach to commerce enables agility, innovation, and speed to market while simplifying delivery and reducing total cost of ownership,” commented Tom Fischer, Senior Director of Sales, commercetools.