Integrated platform set to disrupt traditional F&B procurement methods
Established in 2021, start-up Watermelon Market offers an all-in-one e-Procurement solution for restaurants and food and beverage suppliers across the Middle East with a user-friendly web and mobile-based platform.
As the sector expands regionally, procurement pain areas grow simultaneously driving the need for such a solution. By leveraging the power of proprietary technology developed in-house coupled with hands-on industry intel, Watermelon Market’s unprecedented approach is set to be well-received with the industry regionally and globally as the firm evolves, a press statement indicated.
Offering full transparency to a traditionally rigid and painful process, Watermelon’s easy-to-use interface allows customers to access a proven inventory management system. The ability to track, manage and receive full insights into their finances all on one unified and integrated cloud-based platform is also covered.
“At Watermelon, we offer a holistic, evolved, and proven approach that is a win for everyone involved and supports operational objectives,” observed Cristobal David De Nadai Albornoz, CCO and Co-founder, Watermelon Market.
“Our smart free platform fosters the ability for F&B business owners to prioritize focuses on culinary craft and experience, while we handle the rest,” added Omar AlShamsi, Co-founder, Watermelon Market.
Watermelon Market was founded by AlShamsi, Albornoz and Archya Sengupta, who between them have over 70 years of experience combined in the F&B segment.