Features new digital platform to help drive partner growth
Honeywell recently announced the launch of its new Catalyst Partner Programme (CPP), a customer-centric global framework to better support the growth and success of its system integrator, distributor and original equipment manufacturer (OEM) partners in the Middle East, Turkey and Africa.
The new global programme for Honeywell Building Technologies streamlines previous channel partner programme experiences across the company’s Fire, Security, Electrical Products and Building Management Systems (BMS) businesses to help improve end customer standard of care and create greater efficiencies through a new digital platform.
The new programme includes a new digital Partner Relationship Management (PRM) platform that offers partners a digital resource to manage their portfolio as well as track their progress, incentives and benefits.
“The Catalyst Partner Programme is the next step in our customer-centric journey to better support our regional channel partners’ needs in a transparent, consistent and accessible way,” noted Sultan Chatila, Chief Commercial Officer, Honeywell Building Technologies, Middle East, Turkey and Africa.
The CPP features a tiered approach to support participants’ achievements and recognizes the performance of channel partners based on capability, strategic alignment and purchasing history.
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