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SAP recognises Majid Al Futtaim for optimising Customer Experiences in real-time

by Kevin Vaz
April 19, 2023
in Technology

MAF was also recognised as a finalist in the Business Transformation Cloud category

SAP and MAF officials at the Awards presentation ceremony

Global technology company SAP has recognised Majid Al Futtaim as one of its most distinguished customers as a part of the Customer Experience (CX) Annual Event, for their ground-breaking and innovative contributions toward enhancing customer experiences with real-time technology across the organisation.

Majid Al Futtaim was identified for its valuable partnership with SAP, enabling an overall impactful customer experience as well as its collaboration for the OneView programme.

Majid Al Futtaim was also recognised as a finalist in the Business Transformation Cloud category for the SAP MENA Quality Awards 2021 for its successful implementation of digital solutions in accordance with principles of quality and excellence set by SAP. Present on the occasion were Sergio Maccotta, Senior Vice President, SAP Middle East South; Hilmi Rifai, Head of Group Technology, Majid Al Futtaim Global Solutions; Khaled El Chidiac, CEO, Majid Al Futtaim Global Solutions and Charles Awad, Chief Customer Officer, Majid Al Futtaim, during the event.

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