Partnership covers sale of premium engine oils cross Al Babtain Group’s automotive outlets
Petronas Lubricants International (PLI), the fluid technology pioneer and leading global manufacturer of high-quality automotive and industrial lubricants, has partnered with one of Kuwait’s oldest family-owned conglomerates, Al Babtain Group, to oversee the distribution of premium engine oils and industrial lubricants in the northern Arabian Gulf country.
Under the partnership, Al Babtain Group will oversee the sale of PLI’s premium range of engine oils for passenger cars; Petronas Syntium, and truck and fleet vehicles; Petronas Urania, starting with Al Babtain Auto outlets in Kuwait.
“The Middle East represents a key emerging market for PLI and developing relationships with key distributors is vital to ensure our high-quality lubricants reach the right audiences,” remarked Ahmed Legend, Commercial & Business Development Manager, Middle East-PLAL, DMCC.
“The addition of PLI’s high-quality premium engine oils is an enhancement to the range of products in our lubricant portfolio thereby making this a win-win partnership,” noted Munir Mammon, General Manager, Al Babtain Auto.
While leveraging the Al Babtain partnership to reinforce its foothold in Kuwait, PLI aims to evolve its local offering by engaging and expanding its network of distributors to roll-out new products for consumers, workshops and logistics businesses.
“By utilizing established supply chains with trusted businesses such as Al Babtain, we are able to enhance our offering to better serve Kuwait and the wider region,” affirmed Domenico Ciaglia, Managing Director EMEA, PLI.
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