Retains his existing COO role
Genesis recently announced the appointment of Mike (Min Kyu) Song as Global Head of Genesis and his promotion to Executive Vice President, effective January 1, 2023.
In addition to his new role, Song will continue to serve as Chief Operating Officer leading all aspects of the business worldwide. He will be responsible for accelerating Genesis’ global presence with his proven strategic and operational skills, it was revealed in a press communique.
Song joined Genesis in January 2020 to lead global sales, achieving significant growth in product volume and profitability. He was appointed COO in September 2021 and has played a leading role in strengthening global business operations, elevating the brand’s awareness as a top player in the luxury automotive market.
“Genesis is a recognized luxury car brand at the forefront of design and technology in the rapidly evolving electrification era,” commented Song.
“We look forward to continue working with Mike Song in the future to accelerate the growth of Genesis in the MEA region,” remarked Omar Al Zubaidi, Head, Genesis Middle East and Africa.