Retail
Subscription
Advertise
  • Home
    • About Us
  • News
  • Transport
    • Air Cargo
    • Airlines
    • Maritime
    • Rail
    • Road
  • Ports
    • Airports
  • Materials Handling
    • Warehousing
  • Vehicles
    • Automobiles
    • Autonomous
    • Commercial
    • Construction
    • Truck & Fleet
  • E-commerce
  • Technology
    • Blockchain
    • IoT
    • Robotics
    • Telematics
  • Interviews
    • Analyses
    • Opinion
    • Outlook
    • View Point
  • Express Deliveries
  • Freight
  • FM
    • Waste Management
  • Expo 2020
  • Events
    • LIL Awards UAE 2023
    • LIL Summit KSA 2023
    • LIL Awards UAE 2022
No Result
View All Result
LogisticsGulfNews.com
No Result
View All Result

Zbooni unveils first MENA White Paper on cCommerce

by Kevin Vaz
April 13, 2023
in E-commerce

How connected commerce is transforming the region’s trillion-dollar retail market

Ramy Assaf, Co-Founder & CEO, Zbooni

A recent research report from Zbooni suggests cCommerce could impact up to 40% of MENA retail spend and serve more than 20 million micro, small and medium-size enterprises.

Zbooni, MENA’s leading cCommerce (connected commerce) platform, has launched the region’s first white paper on the growing sector. The report was compiled with insights from leading brands such as Chalhoub Group, Checkout.com and TikTok. Research suggests that cCommerce could eventually serve up to 40% of MENA’s US$ 1trillion retail market.

cCommerce takes place via social, chat and messaging apps like WhatsApp, providing physical stores and online brands with a way of turning real-time conversations into converted sales. Businesses can sell more by bringing the check-out experience to the channels that customers prefer and use every day.

Retail transformation

“We are at the cusp of an exciting retail transformation built around personalized selling. cCommerce has the potential to serve businesses across a wide variety of industries, whether they are brick-and-mortar, online-only or omnichannel. Wherever there is an interaction before a transaction, cCommerce can help,” observed Ramy Assaf, CEO and co-founder, Zbooni.

MENA missed the initial wave of eCommerce and has been playing catch-up, but the region is geared-up to take full advantage of cCommerce. Most people in MENA use social and chat apps frequently every day, and cCommerce is a natural evolution towards shopping in the same way we chat with friends. For businesses, it opens a whole new avenue for engaging customers and maximizing sales. In this way, cCommerce could quickly surpass eCommerce, as the region’s preferred way of retailing, according to Assaf.

The report focuses on the opportunity for cCommerce to connect businesses with customers, both online and offline. Zbooni collated proprietary data which suggests cCommerce has a sales conversion rate of more than 80%, which is significantly higher than ecommerce marketplaces which tend to convert under 3% of prospective sales.

Key findings

Other key findings from the whitepaper include:

Social time – Individuals in MEA are spending an average of 3.5 hours on social media every day (Source GWI)

Discovery and inspiration – 67% of TikTok users believe it has inspired them to shop, even when they were not looking to do so (Source TikTok)

Buying online – 20% of shoppers say they now shop most frequently online within a social media app (Source Checkout.com)

Reducing returns – MENA cCommerce returns and refunds average just 0.42%, compared to 30% return rate via eCommerce (Source – Zbooni)

cCommerce connects a merchant directly with the customer, and through human-to-human conversation an enhanced sales experience can be delivered and customer expectations met. This in turn helps to reduce sales friction, increase conversion and customer lifetime value, whilst reducing potential returns and refunds.

Want to stay updated on the latest industry news and trends? Subscribe today to receive your monthly news highlights directly in your inbox!

Tags: NewsWhite Paper
ShareTweetShareSend

Related Posts

FedEx and Floship Form Commercial Partnership To Deliver What’s Next in Ecommerce
E-commerce

FedEx and Floship Form Commercial Partnership To Deliver What’s Next in Ecommerce

June 20, 2023
Amazon Saudi Doubles its Storage Capacity with the Launch of its New Fulfillment Center in Riyadh
E-commerce

Amazon Saudi Doubles its Storage Capacity with the Launch of its New Fulfillment Center in Riyadh

May 31, 2023
WEE Marketplace Taps into UAE’s 12.7 Billion USD e- commerce Market with Its Quick Delivery Service
E-commerce

WEE Marketplace Taps into UAE’s 12.7 Billion USD e- commerce Market with Its Quick Delivery Service

May 18, 2023
EZDUBAI
E-commerce

EZDUBAI Launches Third E-Commerce report

March 30, 2023
Please login to join discussion

Search

No Result
View All Result

Recent News

Uterra to invest USD 20 million in Ras Al Khaimah’s first organic fertiliser project

Uterra to invest USD 20 million in Ras Al Khaimah’s first organic fertiliser project

September 27, 2023
DCT Abu Dhabi Signs Partnership with Mubadala Foundation Initiating AED 50 Million Cultural Industry Investment 

DCT Abu Dhabi Signs Partnership with Mubadala Foundation Initiating AED 50 Million Cultural Industry Investment 

September 27, 2023
FedEx Wins ‘Logistics Company of the Year’ at the 2023 Logistics and Transport Awards

FedEx Wins ‘Logistics Company of the Year’ at the 2023 Logistics and Transport Awards

September 27, 2023

LogisticsGulfNews.com, the niche media portal designed for the industry, is deeply committed to representing, serving and promoting the interests of the logistics and supply chain businesses in the region

Recent News

  • Uterra to invest USD 20 million in Ras Al Khaimah’s first organic fertiliser project
  • DCT Abu Dhabi Signs Partnership with Mubadala Foundation Initiating AED 50 Million Cultural Industry Investment 
  • FedEx Wins ‘Logistics Company of the Year’ at the 2023 Logistics and Transport Awards

Contact Us

For Editorial Opportunities
editor@logisticsgulfnews.com

For Advertising Opportunities
info@logisticsgulfnews.com

AARYA Media FZC LLC
A- 5805-189, Business Club
Ajman Media City.
P.O Box 29127
Phone: +971 4 368 8464
Ajman- United Arab Emirates

  • About Us
  • Advertise
  • Subscription
  • Contact Us

©️ 2021 Logistics Gulf News. All rights reserved

No Result
View All Result
  • Home
    • About Us
  • News
  • Transport
    • Air Cargo
    • Airlines
    • Maritime
    • Rail
    • Road
  • Ports
    • Airports
  • Materials Handling
    • Warehousing
  • Vehicles
    • Automobiles
    • Autonomous
    • Commercial
    • Construction
    • Truck & Fleet
  • E-commerce
  • Technology
    • Blockchain
    • IoT
    • Robotics
    • Telematics
  • Interviews
    • Analyses
    • Opinion
    • Outlook
    • View Point
  • Express Deliveries
  • Freight
  • FM
    • Waste Management
  • Expo 2020
  • Events
    • LIL Awards UAE 2023
    • LIL Summit KSA 2023
    • LIL Awards UAE 2022

©️ 2021 Logistics Gulf News. All rights reserved