Launch comes as Sri Lankan government takes measures to avoid country-wide food crisis
Al Ghurair Foods has launched Sri Lanka’s first high-fibre wheat flour product to the market through Serendib Flour Mills (SFML).
As supply chain disruptions continue to constrict availability of essential commodities in the country, the launch ensures that high quality, nutritious flour is widely available to all across the country.
This builds on the company’s extensive history in Sri Lanka as a major supplier in the local consumer foods industry since 2008, playing a valuable supporting role in the country’s pursuit of food security.
“We support the Sri Lankan community by facilitating food supply and providing healthy, organic food across the country, particularly as other essential commodities are unfortunately in short supply,” remarked John Iossifidis, Group CEO, Al Ghurair Investment.
Branded as 7 Star Fibre Plus, the new product is nutrient enriched, catering to growing consciousness around nourishing healthy lifestyles, as consumers become more aware and discerning about their food consumption.
“Al Ghurair Foods, together with its subsidiaries across the world, is committed to continuing our mission of providing high-quality, essential products that are both widely available, and promote the nourishment of our customers,” commented Djamal Djouhri, CEO, Al Ghurair Foods. “Engrained in the country’s history, we wanted to curate a brand design that met the nourishment and dietary needs of our customers,” concluded Vijay Sharma, CEO, Serendib Flour Mills Sri Lanka.