Sustainable tyre’s pivotal to EV development & adoption
Bridgestone EMEA recently highlighted the rising need for the development of quality sustainable tyre’s in light of the increasing rollout of electric vehicles (EVs) and mounting calls for green mobility in the region.
Bridgestone made the statement during its participation at the Electric Vehicle Innovation Summit (EVIS), held in May 2022 in Abu Dhabi. During the summit, the company noted the growing demand for premium tyre’s and tyre technologies specific to EV requirements.
“Bridgestone is fully committed to aligning its business model with circular economy and carbon neutrality across the value chain. Knowing that EVs are vital innovations to reduce the transport sector’s carbon emissions, we are moving towards developing tyre’s that can answer all relevant needs concerning this special type of vehicle,” commented Stefano Sanchini, Regional Managing Director, Bridgestone MEA.
He was joined by Mike Granoff, Managing Partner, Maniv Mobility (Israel); Alex Gilbert, Head of Energy & Electrification‐Commercial Development, Transport for London (UK); Sophia Nadur, Managing Partner, bp Ventures (UK); and Karine Singh, Managing Director, Total Energies (UAE).
Capitalising on huge opportunities in the EV market, the leading tyre brand formed a partnership with electric car startup Fisker to launch an all-electric SUV in several European markets.
It also acquired the Arvento Mobile Systems, a digital fleet solutions provider that offers fleet management services to customers in Turkey and the Middle East. In addition, it teamed up with Webfleet Solutions to help boost the efficiency of the automotive market.