Hosting the FIFA World Cup™ will significantly boost enterprise and entrepreneurship in the country
The second annual GWC Forum, headlined ‘Ready for the Game’, will be held on 1 November at The Westin Doha Hotel & Spa.
The event follows last year’s inaugural forum, titled ‘Getting you in the Game’, which attracted more than 800 delegates from 59 countries. The successful 2021 forum generated extensive media coverage, with the hybrid nature of the event attracting strong online engagement amidst COVID-19 restrictions.
This year’s forum will focus on helping businesses capitalise on Qatar’s hosting of the FIFA World Cup™, which will be held from 20 November to 18 December. Leading the charge in the logistics and supply chain solutions space is GWC Logistics. As the Official Logistics Provider for the FIFA World Cup Qatar 2022™, GWC is playing a major role in tournament preparations. It is also helping to deliver an economic legacy by enabling Qatar’s blossoming micro, small and medium enterprises (MSMEs).
Empowering MSMEs in Qatar
“Empowering Qatar’s MSMEs sector is one of our core goals and we look forward to sharing a range of insights from high-level local, regional and international participants during this year’s forum,” affirmed Ranjeev Menon, CEO, GWC Group.
“We believe MSMEs will supercharge Qatar’s economy in the coming decades as the country leverages hosting the biggest sporting event on the planet,” continued Menon. “The FIFA World Cup is bringing new opportunities to Qatar and enabling economic growth across a range of sectors. As Qatar’s number one logistics and supply chain solutions company, we understand the significant role we play in capitalising on World Cup opportunities – and this is something we will illustrate during the forum,” he added.
Hybrid Forum
The hybrid forum, which will include international participation, aims to champion and enable MSMEs in Qatar by giving them a platform to showcase and grow beyond 2022, in line with Qatar National Vision 2030.
The special guest speaker will be FIFA President, Gianni Infantino, who will address the forum on the vital role MSMEs play in building a nation’s economy and society. GWC Forum 2022 partners include Hamad Bin Khalifa University (research partner) and beIN SPORTS and The Business Year (media partners).
A host of senior level speakers will represent the forum partners and other global brands during the event, which will facilitate insightful discussions on the role of logistics at mega-events like the FIFA World Cup™. Panel sessions and workshops will offer a deeper dive into key subjects as delegates look to glean knowledge from the biggest sporting event ever to be held in the region.
Panel sessions
The first panel session will examine the direct and indirect impact of hosting the FIFA World Cup™ on MSMEs in various sectors of the Qatari economy. The session will include contributions from FIFA, the Supreme Committee for Delivery & Legacy, Hamad Bin Khalifa University, and GWC.
The Way Forward
The second panel session will delve into the trends and challenges faced by MSMEs by taking the discussion to major enablers of business transformation. Participants will include representatives from Microsoft, Qatar Airways, Qatar Development Bank and Hamad Medical Corporation.
Discussions
In addition, two round table discussions and two workshops will be held, focusing on business success and prosperity, occupational health and safety, design incubation and film entrepreneurship. Participants will include representatives from the Ministry of Commerce & Industry, FIFA, GWC, Scale7 and The Film House.
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