The agreement will enable both companies to further grow their distribution and partnership
Bidfood Middle East, a leading multi-channel foodservice provider of international Food and Beverage brands and part of the Bidcorp Group has secured a sole distributorship agreement to supply Nestlé’s S. Pellegrino and Acqua Panna water products to the foodservice channel in Oman.
This new distribution agreement builds upon a long-standing partnership between Nestlé Waters and Bidfood Middle East, that dates back to 2004.
“Both brands have earned a strong reputation worldwide as fine dining waters and are widely appreciated by the leading figures of the culinary scene in the region,” remarked Hisham Al Jamil, CEO, Bidfood Middle East.
“Expanding the geographical scope to Oman will enable Bidfood Oman to leverage its expertise and help us bring our amazing brands to the Sultanate of Oman with its Hospitality sector in focus,” commented Andrea Jacomelli, Area Manager MEA, Sanpelligrino Group.
Both S. Pellegrino and Acqua Panna are international trademarks of Sanpellegrino based in Milan, Italy.
Bidfood Middle East continues to invest in its growth by bringing together international F&B brands under its umbrella through a well-established route-to-market focused on the foodservice channel in the region, a press statement concluded.
Want to stay updated on the latest industry news and trends? Subscribe today to receive your monthly news highlights directly in your inbox!