RECAPP and CocaCola, Deal to divert packaging waste from landfills in the UAE
The UAE’s first free-of-charge door-to-door recycling service developed by Veolia and CocaCola Middle East have renewed their partnership with the common goal to close the loop on various packaging waste materials through an innovative recyclable collection scheme that enables segregation at source and diversion away from landfills.
This collaboration follows CocaCola supporting the launch of RECAPP, a recycling service developed by Veolia, the global benchmark company for ecological transformation, as a pilot in 2021 as Circle Coalition partners.
To mark the renewed partnership, recycling bins have also been deployed at the Coca-Cola Middle East offices in Dubai to encourage the recycling reflex at the workplace.
Plastic and aluminium waste collection is a new step for RECAPP that aims to collect more recyclable waste generated into business areas and Coca-Cola Middle East is the first company to pave the way in this area.
“We are delighted to receive the support of Coca-Cola to encourage the recycling reflex all over Abu Dhabi and Dubai’s communities,” noted Jérôme Viricel, General Manager, RECAPP, Veolia Middle East.
“RECAPP will help make recycling easier and more accessible for communities, whilst promoting a sustainable lifestyle and developing a circular economy,” observed Tolga Cebe, Vice President & General Manager Middle East, The Coca-Cola Company.
The celebration of this partnership marked an important milestone in the RECAPP journey to celebrate 27,000 downloads of the app and the collection of 280 tonnes of recyclables since its launch in November 2020.