Ducati to drive SAP innovation to improve and enrich its customers’ experiences
SAP and Ducati recently announce a global collaboration that will see the Italian motorcycle manufacturer choose RISE with SAP to enable an important business transformation, covering key business processes.
The collaboration is underpinned by a shared desire to improve and enrich the experiences of passionate Ducati customers through innovation excellence and cutting-edge products and services.
Technology and innovation are essential elements in Ducati’s DNA. With SAP, the Italian company aims to be at the forefront, and its intent is to create an intelligent business network with suppliers and partners, extending the digitalization of processes and enhancing the accuracy and timeliness of information.
To achieve these goals, Ducati will also adopt the SAP Commerce Cloud solution for Ducati’s online business management and SAP Integrated Business Planning (IBP) for agile supply chain planning that will lead to an extended and integrated digital supply chain.
“Supply chains are increasingly complex and have been subject to transformation in recent years. Having a partner like SAP at our side will allow Ducati to make the supply chain even more flexible, reactive and integrated, connecting the needs of the ‘Ducatisti’ better and better to the logic of supply and production,” asserted Claudio Domenicali, CEO, Ducati.
“By combining our strengths and bringing all our innovative know-how with CX, Supply Chain and RISE with SAP, we could not be prouder to be on this business transformation journey together. Customer Experience today represents everything, and Ducati wants to put CX even more at the center of its operations,”commented Emmanuel Raptopoulos, President, EMEA South SAP.
The collaboration between the two companies also extends to the world of racing, an area in which technological development and innovation have always been driven to excellence. SAP joins the Official Partners of the Ducati Lenovo Team in MotoGP for the 2022 season.