B2B Platform connecting restaurants and suppliers plans expansion in 2022: The first B2B platform connecting restaurants and suppliers in the region, recently announced that it had raised $2.1M in pre-seed funding from Global Founders Capital, MSA Capital, and strategic global and regional angel investors.
Elkaso was founded in early 2021 by veteran entrepreneurs Manar Alkassar and Ahmed Soliman. The platform is operational in the UAE and KSA, with further expansion planned in 2022. Within its first months of launch, the platform has already witnessed stellar growth and is currently serving more than 1,400 partner restaurants and suppliers, a press release indicated.
Alkassar and Soliman came together to address a pressing challenge in the region’s thriving F&B space: the absence of an easy, seamless platform that connects restaurants with their suppliers to place and manage their orders.
“We are building the Elkaso platform to close this gap in the MENA region and to improve transparency in the food-supply chain. The app seamlessly connects restaurants and suppliers, enabling them to communicate, discover, place, and fulfil orders easily,” affirmed Alkassar.
Elkaso’s vision is to disrupt the food supply chain by digitizing the relationship between restaurants and suppliers. The company not only intend to drastically improve efficiency and transparency in the food supply chain, but also significantly reduce food waste in the region. Over 40mn tons of food were wasted in the Arab world last year, with 40% of them originating along the supply chain, the press statement concluded.