Logistics Gulf News
Subscription
Advertise
  • Home
    • About Us
  • News
  • Transport
    • Air Cargo
    • Airlines
    • Maritime
    • Rail
    • Road
  • Ports
    • Airports
  • Materials Handling
    • Warehousing
  • Vehicles
    • Automobiles
    • Autonomous
    • Commercial
    • Construction
    • Truck & Fleet
  • E-commerce
  • Technology
    • Blockchain
    • IoT
    • Robotics
    • Telematics
  • Interviews
    • Analyses
    • Opinion
    • Outlook
    • View Point
  • Events
    • LILSEA 2026
      • Summit KSA 2026
      • Awards KSA 2026
    • LILCA KSA 2025
    • Transit ME 2025
    • LIL Awards UAE 2024
    • LIL KSA Summit 2024
    • LIL Awards UAE 2023
    • LIL Summit KSA 2023
    • LIL Awards UAE 2022
  • Express Deliveries
  • Freight
  • FM
    • Waste Management
No Result
View All Result
LogisticsGulfNews.com
No Result
View All Result
landmarks-in-logistics-summit-ksa landmarks-in-logistics-summit-ksa landmarks-in-logistics-summit-ksa

SAP House launches at Expo 2020 Dubai

by Saee Joshi
April 20, 2023
in Technology

As SAP House strategic partners, Deloitte and Google Cloud develop the future of business

Sergio Maccotta, Tarek Khalil and Tim Parr at the specially convened press conference.

SAP, the Innovative Enterprise Software Partner for Expo 2020 Dubai, launched the SAP House at Expo 2020 Dubai.

The 900sqm SAP House features how real-time customer experience innovations can transform the economy, society, and environment. Inspiring innovative customer experience solutions from SAP and its partners include: an immersive tunnel, an interactive gamification of equestrian sports, the PODway platform for people of determination, and SAP Customer Checkout for retail innovation.

As SAP global partners, Deloitte is revealing what it takes to navigate relentless disruption and the future’s uncertainty by becoming an intelligent enterprise, and Google Cloud is showcasing how the cloud is fueling digital transformation.

“Expo 2020 Dubai running in real-time on SAP solutions is a globally-leading example of how mega-events can transform exhibitor and visitor experiences, as well as operations,” affirmed Claudio Muruzabal, SAP President, Southern Europe, Middle East, and Africa.

Connecting Minds, Creating the Future

“In line with the Expo 2020 Dubai theme of ‘Connecting Minds, Creating the Future,’ our SAP House is a showcase of how SAP and our partners are providing the latest innovations in cloud and emerging technologies to develop the future of business,” he continued.

 “The SAP House at Expo 2020 Dubai is an unparalleled immersive zone for real-time technology to solve the current era’s most pressing challenges, including supporting people of determination,” asserted Sergio Maccotta, Senior Vice President, SAP Middle East South.

“With 94 percent of GCC government IT decision-makers agreeing that technology can transform citizen experiences, enabling the future of a Networked Economy is vital. Together with our partners Deloitte and Google Cloud, we are showcasing how cloud-based digital transformation can create the future through new levels of innovation,” he added.

SAP powers end-to-end Expo experiences

SAP is powering end-to-end Expo experiences with the SAP S/4HANA real-time business suite and the SAP Analytics Cloud for real-time operations. The SAP Customer Checkout application is already processing an expected 300,000 daily sales transactions from 500 retailers and more than 1,000 points of sale. SAP Ariba solutions are digitizing and automating procurement for more than 25,000 local and global suppliers, who have already transacted more than AED 1bn (US$ 272.25mn) in spend on the platform.

SAP is also marking the debut of PODway, a platform that provides people of determination or those with disabilities an offering to safely navigate the Expo and ask for assistance as needed and provide feedback on their journey at Expo 2020.

PODway also enables Expo 2020 to understand and work on the feedback and requests from the people of determination visiting the event and provide them a unique experience tailored to them.

Partnership to accelerate digital transformation on the Cloud

Leveraging the power of SAP’s global partnerships; Deloitte, a global services partner, and Google Cloud, a global cloud hyperscaler, are the SAP House Partners at the heart of Expo 2020 Dubai. Over the course of six months, SAP, Deloitte, and Google Cloud will be co-hosting a myriad of thought-provoking workshops and events in line with the Expo-themed weeks on Sustainability, Health, Tolerance, and inclusivity, amongst others.

Global showcase

“The SAP House at Expo 2020 Dubai is the ideal global showcase to demonstrate how Deloitte is helping transform organizations enabled by technology to become Kinetic Enterprises that can reimagine everything, innovate rapidly, and evolve with confidence,” observed Tim Parr, Managing Director and CEO for the Consulting Practice at Deloitte Middle East

Visitors to the SAP House can also experience Google Cloud’s business transformation solutions. Worldwide, Google Cloud serves as a global strategic cloud partner for the RISE with SAP offering, and also offers organizations the latest advancements in artificial intelligence and machine learning.

“At the SAP House at Expo 2020 Dubai, Google Cloud is demonstrating to a global audience how organizations can digitally transform in a future-proof, secure, innovative, and low-latency environment on the industry’s cleanest cloud,” commented Tarek Khalil, Director Middle East and North Africa, Google Cloud.

University Alliances

During Expo, SAP University Alliances and SAP Next-Gen are hosting several academic and innovation sessions to explore the future of work, education, diversity and inclusion, and how youth will contribute to the UN Sustainable Development Goals.

Want to stay updated on the latest industry news and trends? Subscribe today to receive your monthly news highlights directly in your inbox!

Tags: Expo2020Partnerships
ShareTweetShareSend
Swisslog Banner

Related Posts

LogiPoint Commences Construction of New Grade-A Temperature-Controlled Logistics Facility in Jeddah
Technology

LogiPoint Commences Construction of New Grade-A Temperature-Controlled Logistics Facility in Jeddah

June 2, 2026
Elite and Transcorp unite under Transcorp brand, setting the foundation for the next chapter of regional growth
E-commerce

Elite and Transcorp unite under Transcorp brand, setting the foundation for the next chapter of regional growth

June 1, 2026
AD Ports Group and e& Deliver AI-Ready Terrestrial Digital Backbone Across Logistics Infrastructure
AI

AD Ports Group and e& Deliver AI-Ready Terrestrial Digital Backbone Across Logistics Infrastructure

May 28, 2026
Bright Pattern and Voxtron Announce Strategic Partnership to Deliver AI-Powered Contact Center Solutions in the UAE
Technology

Bright Pattern and Voxtron Announce Strategic Partnership to Deliver AI-Powered Contact Center Solutions in the UAE

October 10, 2025
Please login to join discussion

Search

No Result
View All Result

Recent News

Etihad Rail Passenger Services Commence, Marking a New Era in UAE Mobility

Etihad Rail Passenger Services Commence, Marking a New Era in UAE Mobility

July 3, 2026
SolitAir launches inaugural flight to Sofia, Bulgaria, marking the cargo carrier’s first route into Europe

SolitAir launches inaugural flight to Sofia, Bulgaria, marking the cargo carrier’s first route into Europe

July 2, 2026
Gulftainer Strengthens Iraq’s Global Trade Gateway by Linking the UAE and Umm Qasr Through Dedicated GT Lines Service

Gulftainer Strengthens Iraq’s Global Trade Gateway by Linking the UAE and Umm Qasr Through Dedicated GT Lines Service

July 1, 2026

LogisticsGulfNews.com, the niche media portal designed for the industry, is deeply committed to representing, serving and promoting the interests of the logistics and supply chain businesses in the region

Recent News

  • Etihad Rail Passenger Services Commence, Marking a New Era in UAE Mobility
  • SolitAir launches inaugural flight to Sofia, Bulgaria, marking the cargo carrier’s first route into Europe
  • Gulftainer Strengthens Iraq’s Global Trade Gateway by Linking the UAE and Umm Qasr Through Dedicated GT Lines Service

Contact Us

For Editorial Opportunities
editor@logisticsgulfnews.com

For Advertising Opportunities
info@logisticsgulfnews.com

AARYA Media FZC LLC
A- 5805-189, Business Club
Ajman Media City.
P.O Box 29127
Phone: +971 4 368 8464
Ajman- United Arab Emirates

  • About Us
  • Advertise
  • Subscription
  • Contact Us

©️ 2025 Logistics Gulf News. All rights reserved

No Result
View All Result
  • Home
    • About Us
  • News
  • Transport
    • Air Cargo
    • Airlines
    • Maritime
    • Rail
    • Road
  • Ports
    • Airports
  • Materials Handling
    • Warehousing
  • Vehicles
    • Automobiles
    • Autonomous
    • Commercial
    • Construction
    • Truck & Fleet
  • E-commerce
  • Technology
    • Blockchain
    • IoT
    • Robotics
    • Telematics
  • Interviews
    • Analyses
    • Opinion
    • Outlook
    • View Point
  • Events
    • LILSEA 2026
      • Summit KSA 2026
      • Awards KSA 2026
    • LILCA KSA 2025
    • Transit ME 2025
    • LIL Awards UAE 2024
    • LIL KSA Summit 2024
    • LIL Awards UAE 2023
    • LIL Summit KSA 2023
    • LIL Awards UAE 2022
  • Express Deliveries
  • Freight
  • FM
    • Waste Management

©️ 2025 Logistics Gulf News. All rights reserved