Canada-based education software leader eyes further regional expansion in UAE and beyond
SMART Technologies (SMART), a global educational software leader specialising in collaboration touch and interactive technology solutions, has taken expansion initiatives across the Middle East and North Africa after signing a strategic partnership agreement with Tatweer Educational Technologies (TETCO), the technology arm of the Saudi Arabia Ministry of Education.
The landmark multi-year agreement, which represents the Canada-based provider’s first Government-level contract in the MENA region, was signed at the GESS education conference and exhibition in Dubai.
With TETCO providing high-quality education and communication digital and technology solutions to the public and private sectors, the multi-year partnership will see the two entities collaborate on promoting SMART learning solutions throughout the Kingdom to drive TETCO’s ambitious EdTech digital transformation agenda, a press communiqué stated.
“This agreement enables us to solidly support TETCO’s implementation of a comprehensive digitization plan that is key to converting the Kingdom’s education sector to an all-digital model in line with the nation’s Vision 2030,” explained Aaron Fright, Regional Director of Emerging Markets at SMART Technologies.
At GESS, SMART Technologies also launched its new line-up of flat panel displays which open up new classroom learning possibilities. With Saudi and the wider Arabian Gulf’s modern telecommunications infrastructure embracing 5G connectivity, Fright stressed SMART Technologies’ partnership with TETCO can serve as a ‘weathervane’ in regional expansion initiatives. “Following extremely positive conversations with various ministries and public and private sector entities at GESS, we have our eyes firmly fixed on the UAE and other areas of the Middle East,” added Fright.