MENA IT spend rebounds to top US$ 77bn in 2021—IDC
The UAE’s leading innovators Crescent Petroleum, RAK Ceramics, Western International, and Asmak Holding Company (IHC Food Holding) are supporting the Middle East and North Africa (MENA)’s IT market to top US$ 77bn in 2021, global technology company SAP recently announced.
Recognizing leadership in innovation and the top digital transformation initiatives, SAP announced the winners of its SAP Quality Awards for Customer Success 2020. Winning organizations and their channel partners were across three categories: Business Transformation, Fast Delivery, and SAP S/4HANA Move.
The awards ceremony was held at the SAP House at the 900sqm Expo 2020 Dubai and included keynote speeches from Thomas Bamberger, President Customer Engagement & Experience (CE&X), SAP, along with Ravi Prawda, Head, Customer Engagement & Experience (CE&X) EMEA South, SAP.
As MENA organizations begin to rebound from the pandemic, they are heavily investing in their IT modernization as the foundation of their digital transformation. As a result, the region’s IT market is set to top US$ 77bn in 2021, according to a recent IDC report.
“Congratulations to the SAP MENA Quality Awards winners, especially Asmak, Crescent Petroleum, RAK Ceramics, RAK HR Department, and Western International for delivering digital transformation and innovation over the past year,” said Bamberger. “Winners have undergone a rigorous judging process to ensure that they meet our 10 principles of quality, including achieving excellence based on proven methods, effective tools, experience, and good judgment,” commented Bamberger.
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