Agreement inked at ATM 2022
Emirates recently announced the extension of its partnership with the tech giant, Huawei, by signing a Memorandum of Understanding (MoU) at the Arabian Travel Market 2022, to provide further exposure to both brands in the Middle East, China and African markets, through joint activities and collaborations that increase audience engagement.
The MoU was signed by Orhan Abbas, Senior Vice President of Commercial Operations –Far East, Emirates and Pablo Ning, President, Huawei Consumer Business Group-Middle East & Africa, in the presence of Adnan Kazim, Emirates’ Chief Commercial Officer.
The agreement encompasses marketing collaborations between Emirates and Huawei on joint projects and promotional activities, which aim at expanding their reach in the other’s home market. In addition, both brands will remain committed to achieving mutual benefits, including the continued development of the Emirates Mobile App in the Huawei AppGallery.
Emirates and Huawei first established a strategic partnership in early 2020, a move that expanded the user base of the Emirates App by making it available on the AppGallery of Huawei’s smart devices.
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