The Emirates Pavilion at Expo 2020 Dubai will be repurposed into a Centre for Innovation
Emirates will soon launch NFTs and exciting experiences in the Metaverse for its customers and employees, according to a recent press communique.
The airline, which has earned a reputation for its innovative products and customer-centric services, recently unveiled via a press communication its plans to build signature brand experiences in the Metaverse, alongside both collectible and utility-based NFTs.
Emirates also announced that its Emirates Pavilion at the Expo 2020 site will be repurposed into a centre for innovation, bringing talent from all over the globe to bring to life the airline’s future-focused projects including those relating to the Metaverse, NFTs and Web3.
“Dubai and the UAE are blazing the way in the digital economy, having a clear vision supported by practical policies and regulatory frameworks in areas such as virtual assets, artificial intelligence, and data protection,” commented HH Sheikh Ahmed Bin Saeed Al Maktoum, Chairman and Chief Executive, Emirates Airlines and Group.
Emirates continues to engage with industry partners on its Web3 strategy, and recruit talent for its pipeline projects, the press statement continued.
Last year, it became the first airline to launch its own VR App on the Oculus store, offering users accurate, life size and interactive cabin interior experiences onboard Emirates’ flagship A380 aircraft and Boeing 777-300ER gamechanger aircraft-ends.