Chevron to grow the Caltex brand across Eastern Africa
AFAL Manufacturing Limited (AML) of the Tristar Group has officially launched the local blending of Caltex lubricants in East Africa.
The launch follows the signing of a long-term license agreement with Chevron Brands International (Chevron) encompassing production, distribution, and marketing of Caltex lubricants in Kenya, Uganda, Tanzania, Rwanda, Burundi and Democratic Republic of the Congo (DRC).
Kenyan government official Eric Simiyu Wafukho, Chief Administrative Secretary, National Treasury and Planning, attended the launch event with Rochna Kaul, Chevron Vice President, Europe, Africa, Middle East, South Asia Sales & Global Marine and Abhijit Sarmah, Tristar Kenya General Manager.
“We are confident that through local manufacturing we will add value to enable us to take the Caltex lubricants brand to a strong market position by supplying high quality lubricants backed by competitive prices and service,” stated Eugene Mayne, CEO, Tristar Group.
“As part of this new relationship with AML, Chevron is excited to grow the Caltex brand across Eastern Africa and will continue to explore future growth opportunities in new and existing markets,” commented Douglas Rankine, GM Middle East & Africa – Fuels & Lubricants, Chevron.
“The success of this new brand licensing model is anchored by the strong equity we have in our brands and a focus on implementing a compelling customer experience through our integrated fuels and lubricants business and strategic partnerships,” remarked Kaul.