DeLuca earlier led VinFast, Vietnam’s first domestic automobile brand
Vietnamese automobile brand Ceer’s Board of Directors has recently appointed James DeLuca as the company’s CEO, the company revealed in a press communique.
DeLuca has over four decades of experience in the automotive sector, including senior leadership roles at both General Motors and VinFast. DeLuca will oversee the development, manufacturing, and sales of Ceer’s portfolio of consumer vehicles with the aim of producing exquisitely styled electric cars replete with advanced technologies and features.
“Saudi Arabia recognizes the importance of the automotive sector when it comes to economic growth and job creation, and I am looking forward to shaping Ceer into a car brand that is admired by both Saudi consumers as well as the wider industry,” asserted DeLuca.
“The company will help ignite Saudi Arabia’s automotive sector and create synergies of scale that the automotive industry will benefit from as more automotive manufacturing moves to the Middle East to make electric vehicles mainstream in the country and the wider region,” he continued.
It is a joint venture between the Public Investment Fund (PIF) and Foxconn. Ceer will manufacture vehicles in Saudi Arabia. Each vehicle will be designed and manufactured in Saudi Arabia and tested to the highest global automotive quality control and safety standards. Ceer vehicles are scheduled to be available in 2025.
Currently Ceer has more than 400 employees who have already started designing and engineering Ceer’s vehicles, the press statement concluded.