In his new role, Richard Pattinson will be spearheading the future growth of the food brand
GRIFFCO is the strategic joint venture between Griffith Foods, a global product development specialist and IFFCO, an international conglomerate based in the UAE.
GRIFFCO recently appointed Richard Pattinson as its new General Manager.
Pattinson brings over 20 years of experience in the food manufacturing industry and is an expert in sweet and savoury food systems and specialty foods.
In his new role, Pattinson will be spearheading the operational, innovation, and future growth of the recently launched GRIFFCO foods.
Pattinson shares GRIFFCO’s goal to become the region’s leading supplier of value-added food ingredients with his technical knowledge, creative approach to NPD (new product development) and deep market knowledge, a press statement indicated.
Through Griffco’s purpose-driven strategy, Pattinson will create and deliver unique value to the meet the everchanging market needs. GRIFFCO will introduce a whole new set of technologies that delivers on current and future consumer business trend, to create value on sustainability, nutrition and convenience platforms, the press communique concluded.