After UK successes, Nothing to foray in MENA
London-based technology brand Nothing recently announced its strategic partnership with Sharaf DG. The company’s entry into the MENA region is set to propel the UAE smartphone adoption rate, which is projected to hit 91% by 2025, as revealed by Statista.
After recently reaching the one million products sold milestone, Nothing will expand its presence in the MENA region as a result of the collaboration, furthering Nothing’s Phone (1) and Ear (stick) availability in every Sharaf DG store.
“We are excited to be joining hands with one of the most exciting tech companies of recent times and bringing Nothing products exclusively to our customers,” remarked Nilesh Khalkho, CEO, Sharaf DG.
“We are thrilled to work with Sharaf DG to offer customers top-notch service and a place where people can experience our products in UAE,” commented Rishi Kishor Gupta, Business Lead for the Middle East.
Nothing Phone (1) The smartphone is powered by a custom-built Qualcomm® Snapdragon™ 778G+ processor and features a 50 MP flagship dual camera, a refined Nothing OS and a 120Hz OLED display, delivering on a premium user experience.
Finally, Phone (1) 100% recycled aluminium frame makes it light and robust, while over 50% of the phone’s plastic components are made with bio-based or post-consumer recycled materials – an industry leading percentage.