The row is in partnership with the UN Environment Programme’s ‘Clean Seas’ initiative
UD Trucks recently announced a partnership with the Arabian Ocean Rowing Team ahead of the group’s 5,000-kilometre row across the Atlantic Ocean from La Gomera to Antigua in the Caribbean.
Forming part of the UN Environment Programme’s ‘Clean Seas’ initiative, the row is being undertaken to raise awareness of environmental sustainability and plastic pollution.
The UAE-based team began its journey Monday, 16th December 2022, aiming to become the first boat from the region to row unassisted across the Atlantic Ocean. UD Trucks is linking up with the Arabian Ocean Rowing Team as its support partner, reflecting the company’s passion for innovation and its focus on tackling challenges, and as part of the brand’s corporate social responsibility initiatives, which promote innovation and focus on sustainable transport solutions.
“As part of this partnership, together with the team, we aim to raise awareness around green energy and sustainable development, balancing economic growth and environmental sustainability,” asserted Mourad Hedna, UD Trucks Middle East, East & North Africa President.
The partnership between the Arabian Ocean Rowing Team and UD Trucks will also see the two partners working together to introduce various activities and initiatives at local schools and universities to educate younger generations about climate change impact.