RECAPP initiative has collected 300 tonnes of recyclables since launch
Veolia Near and Middle East recently held a number of activities to engage local communities and bring attention to important environmental issues, and how individuals can contribute to sustainability efforts.
Along with RECAPP, the UAE’s first free-of-charge door-to-door recycling service, Veolia Near and Middle East hosted a movie night in June at Cinema Akil in Al Serkal Avenue, Dubai. Open for free to the public, the event consisted of a screening of the documentary film ‘Bigger Than Us,’ and a talk and Q&A session with expert speaker Jérôme Viricel, General Manager, RECAPP.
Veolia also held its first-ever photo contest on ecological transformation. The competition challenged the local community to capture ecological transformation as seen through their eyes, highlighting the strides toward reducing its environmental impact through sustainable practices.
“By building awareness and driving the conversation on environmental protection, we empower individuals with the knowledge that they are able to make a difference through the choices they make,” remarked Pascal Grante, CEO, Veolia Near and Middle East.
“We launched RECAPP as a community-centric app to support residents as they strive to lead more sustainable lives,” commented Viricel.
RECAPP was constituted in November 2020 to empower UAE residents in their recycling process, and today, RECAPP has built a community of 27,000 registered users and collected 300 tonnes of recyclables, a press statement concluded.