Retail
Subscription
Advertise
  • Home
    • About Us
  • News
  • Transport
    • Air Cargo
    • Airlines
    • Maritime
    • Rail
    • Road
  • Ports
    • Airports
  • Materials Handling
    • Warehousing
  • Vehicles
    • Automobiles
    • Autonomous
    • Commercial
    • Construction
    • Truck & Fleet
  • E-commerce
  • Technology
    • Blockchain
    • IoT
    • Robotics
    • Telematics
  • Interviews
    • Analyses
    • Opinion
    • Outlook
    • View Point
  • Express Deliveries
  • Freight
  • FM
    • Waste Management
  • Expo 2020
  • Events
    • Landmarks in Logistics Awards
No Result
View All Result
LogisticsGulfNews.com
No Result
View All Result

GROHE expands its footprint in Saudi Arabia

by Anthony Fonseca
March 23, 2023
in Report
The partnership with Bayt Alebba is a decisive, strategic move by the leading brand to reinforce its presence in the Kingdom

As part of its ambitious growth strategy in the Kingdom of Saudi Arabia, GROHE has partnered with the long-established Bayt Alebaa to showcase its latest breakthroughs, thereby reiterating its commitment to Saudi Arabia’s Vision 2030, the strategic framework for commercial growth and transformation, and contributing to its vibrant economic diversification. ​

Fawzi Dernaika, second right, at the official inauguration of the GROHE Showroom in Bayt Alebba in Jeddah, Saudi Arabia

GROHE, one of the global leaders and high-profile brands to reckon with in complete bathroom and kitchen fittings, has now forged a unique relationship with Bayt Alebaa, Jeddah, the Kingdom’s go-to destination for ceramics, marble, kitchens and sanitaryware—the largest ever showroom of its kind in the Kingdom. This is the first-of-its-kind showroom featuring GROHE’s exquisite designs, innovative sustainability solutions, and advanced technology.

The partnership with Bayt Alebba is characterized as another strategic move by GROHE as it consolidates both its presence and business involvement in the Kingdom. The showroom will display and highlight GROHE’s GET collection of faucets and many other of its iconic products and accessories available exclusively at Bayt Alebba.

Access to the GROHE range

In addition, consumers and businesses in the Kingdom will have access to GROHE’s comprehensive range of bestselling bath and kitchen solutions that have been specifically designed to meet sustainability and design standards, with their contemporary design and future-oriented functions.

“We are delighted to announce our partnership with Bayt Alebaa in Jeddah, which will enable our customers to experience the beauty, elegance and cutting-edge innovation that defines GROHE’s products. Saudi Arabia’s rapid economic progress is spurred by new projects in real estate, hospitality, and public infrastructure,” affirmed Fawzi Dernaika, Leader, KSA & LIXIL EMENA.

“We are proud to support this strategic growth with a strengthened product portfolio for consumers as well as the commercial and residential sector, which will be showcased in Jeddah. Our vision is centered on delivering smart and some of the most innovative solutions for our customers in the Kingdom and beyond,” he further asserted.

Also present on the well-attended occasion were Shuja El Sibai, Trading Manager, Bayt Alebba; Ali Ragheb, KSA Activation Manager-LIXIL EMENA and Gita Ghaemmaghami, Leader Communications and CR MENA, LIXIL EMENA.

Following the launch of GROHE’s partnership with Bayt Alebba, many Saudi consumers can now enjoy access, up close and personal, with GROHE products that champion sustainable and responsible water consumption, a press communique stated.

Grohe Prominent global brand
A pan view of the newly opened GROHE showroom in Bayt Alebba, Jeddah
Championing sustainability and zero emissions

GROHE’s Saudi expansion is also aligned with the Kingdom’s key objectives in Saudi Vision 2030 to reach net zero emissions by 2060 through new investments in energy and water conserving technologies.

GROHE’s range of products offers contemporary designs adapted to suit modern lifestyles and sustainability demands – such as touchless faucets that can reduce water consumption by up to 70% and contribute significantly towards green accreditation. In the last ten years alone, GROHE has received over 300 design and innovation awards as well as several top rankings as one of Germany’s most sustainable large brands.

Prominent global brand

GROHE is a leading global brand for complete and durable bathroom solutions and kitchen fittings in 150 countries. Since 2014 GROHE has been an eminent part of the strong brand portfolio of LIXIL, the Japanese manufacturer of pioneering water and housing products.

Focused on customer needs, GROHE creates dependable, intelligent, life-enhancing and sustainable product solutions that offer relevant added value and bear the ‘Made in Germany’ seal of quality, R&D and design—attributes that are firmly anchored and ingrained as an integrated process in Germany.

Bayt Alebaa is a specialized Saudi Arabian company that provides high-quality cladding and finishing solutions since the mid-eighties. The range of products offered by Bayt Alebaa to customers includes sanitary ware, ceramic and porcelain, Italian kitchens, decoration, parquet, wallpaper, installation materials, all under one roof, across its showrooms in the Kingdom.

Want to stay updated on the latest industry news and trends? Subscribe today to receive your monthly news highlights directly in your inbox!

Tags: GROHEKingdom of Saudi ArabiaMOUNews
ShareTweetShareSend

Related Posts

GROHE makes further strides in Saudi Arabia
Report

GROHE makes further strides in Saudi Arabia

March 22, 2023
KPMG: Future of public transport is integrated, decarbonized and digitalized
Report

KPMG: Future of public transport is integrated, decarbonized and digitalized

March 29, 2023
landmark Acronis
Report

Over 1000+ MSPs, CISOs throng the landmark Acronis #CyberFit Summit 2022 in Miami, Florida

March 29, 2023
Decarbonization
Report

Saudi Arabia to become a leader in the sustainable production of metals

March 30, 2023
Please login to join discussion

Search

No Result
View All Result

Recent News

Empowering Players in the Gaming Industry through Tokenization: Transforming the way we look at digital assets

Empowering Players in the Gaming Industry through Tokenization: Transforming the way we look at digital assets

March 31, 2023
EZDUBAI

EZDUBAI Launches Third E-Commerce report

March 30, 2023
Trina-Solar-and-Al-Raebi

Trina Solar and Al-Raebi Signed 500MW Deal for Yemen Market

March 28, 2023

LogisticsGulfNews.com, the niche media portal designed for the industry, is deeply committed to representing, serving and promoting the interests of the logistics and supply chain businesses in the region

Recent News

  • Empowering Players in the Gaming Industry through Tokenization: Transforming the way we look at digital assets
  • EZDUBAI Launches Third E-Commerce report
  • Trina Solar and Al-Raebi Signed 500MW Deal for Yemen Market

Contact Us

For Editorial Opportunities
editor@logisticsgulfnews.com

For Advertising Opportunities
info@logisticsgulfnews.com

AARYA Media FZC LLC
A- 5805-189, Business Club
Ajman Media City.
P.O Box 29127
Phone: +971 4 368 8464
Ajman- United Arab Emirates

  • About Us
  • Advertise
  • Subscription
  • Contact Us

©️ 2021 Logistics Gulf News. All rights reserved

No Result
View All Result
  • Home
    • About Us
  • News
  • Transport
    • Air Cargo
    • Airlines
    • Maritime
    • Rail
    • Road
  • Ports
    • Airports
  • Materials Handling
    • Warehousing
  • Vehicles
    • Automobiles
    • Autonomous
    • Commercial
    • Construction
    • Truck & Fleet
  • E-commerce
  • Technology
    • Blockchain
    • IoT
    • Robotics
    • Telematics
  • Interviews
    • Analyses
    • Opinion
    • Outlook
    • View Point
  • Express Deliveries
  • Freight
  • FM
    • Waste Management
  • Expo 2020
  • Events
    • Landmarks in Logistics Awards

©️ 2021 Logistics Gulf News. All rights reserved